For the very first time Germany is among the Top 10 of the Country Brand Index, and number 9 among 102 rated countries.
"An excellent result," says a happy Lutz P. Vogt, Managing Director of the GCB German Convention Bureau, "which also confirms the performance of the German meetings and conventions industry."
"Germany ranks top exactly in the categories that are important for meetings and events: number one world-wide in the 'Ease of Travel' category plus number one in 'Standard of Living' - with a good business climate, high per-capita GDP and cutting-edge infrastructure playing a major role."
With 16 international and 14 regional airports seamlessly interlinked with a 40,000 kilometres of railway network and 11,000 kilometres of motorways, Germany offers excellent travel connections throughout.
In addition, Germany ranks second in several categories such as 'Safety', 'Environmental Awareness' and 'Political Freedom'.
For the fifth time running the US-based FutureBrand company and Weber Shandwick agency have issued the Country Brand Index (CBI), for which they interviewed almost 3,000 frequent travellers from nine countries and over 30 experts on 26 categories.
For more details on the study visit www.futurebrand.com the Top Country Brand, the USA has made it to number one in 2009 for the first time - ahead of Canada and the 2008 number one Australia.
"Germany's number 9 position naturally means a further motivation boost for our local meeting and convention industry," says Lutz P. Vogt. "Now we want to help Germany move even further ahead among the Top 10."
For more information, visit GCB German Convention Bureau
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