FIBES, Seville Conference and Exhibition Centre, keeping its ongoing participation and commercialization activities, was again present in one of the most relevant international forums on Congress and Convention Centres in the field of business and meetings.
This time was the turn for the AIPC (International Association of Congress Centres) V Annual Seminar on Sales & Marketing, which was held, as it has been in the last five years, at the weekend before IMEX. This Seminar was held in Frankfurt, Germany, on May 23rd 2010.
FIBES Congress Department Director, Mª del Mar Carnero, took part in a panel about trends, actions and responses in today’s Convention Centres, together with two counterpart colleagues, one from India, Rajan Fair Deb (Hyderabad) and the other from Australia, Amanda Ander (Sydney).
More specifically, they analysed and dealt with the present situation of the meeting market from different parts of the world. In this sense, the director of Seville Conference and Exhibition Centre congress department pointed out the high number of congress and conventions centres under construction in Spain; the impact of the global crisis on the Spanish meeting market; the superb evolution of Spain in this activity segment in the last ten years, etc.
Furthermore, Mª del Mar Carnero spoke about several actions that are being carried out in Fibes from the congress department for potential customer acquisition and the promotion of the new Conference Centre, which will feature one of the largest auditoriums in Europe.
She also chaired a round table about “Corporate Social Responsibility”, an issue on which FIBES is now working hard. During this round table discussion, specific policies were presented and participants dealt with the best practices implemented in different congress centres in the world.
The aim of the Seminar was to create a forum where the keys, issues and challenges of the market could be assessed in a global context and also to develop new strategies to approach them. What gave efficiency to this meeting was the fact that more than 50 experienced congress centre sales and marketing directors from all over the world attended the sessions.
