The collaboration of three of the world’s most renowned eco-friendly convention centres is to be officially launched at IMEX on Tuesday 25 May 2010.
The Global Green Alliance, made up of Arena and Convention Centre Liverpool, Cape Town International Convention Centre
and the Melbourne Convention and Exhibition Centre, is a combined effort to promote industry best practise for hosting sustainable events across the globe.
The initiative, which was a direct result of relationships forged at the 2009 ICCA Congress in Florence, levies importance on helping clients ‘go green’ when choosing where to hold meetings.
Kerrin MacPhie, Head of Sales at BT Convention Centre, part of ACC Liverpool, commented, “This year we not only take our individual products to IMEX, but also the joint venture of the Global Green Alliance."
"IMEX will provide us with the pedestal we need to project the Global Green Alliance to all potential buyers, media and existing clients. The affiliation we are embarking on is set to give the meetings industry a breath of fresh air, especially for those event organisers searching to encompass CSR and sustainable targets to their events.”
Anne Jamieson, director of sales and marketing at the Melbourne Convention and Exhibition Centre added, “As well as showcasing the MCEC’s world-leading environmental capabilities and award-winning design features at IMEX, we’re looking forward to highlighting the initiatives and benefits of this important and exciting new partnership as an integral part of the Global Green Alliance.”
Rashid Toefy, chief executive officer of the Cape Town International Convention Centre concluded, “As a convention centre, whose business principles are built around the ethos of sustainability CTICC is excited to form part of this alliance, which marks an exciting new era for the meetings and events industry”.
