Dolce Hotels and Resorts, a privately held operator of 27 upscale hotels, resorts and conference hotels in North America and Europe, has announced a brandwide initiative to offer Passkey International's GroupMAX online reservations technology to power its group operations.
Dolce annually hosts more than 30,000 events and 4 million clients.
With more than 65 percent of its business in the group sector, the brand recognises the importance of capturing a strategic advantage over competitors in the meetings market.
"The GroupMAX solution puts Dolce at the leading edge of technology that our customers are demanding,” said Barry Goldstein, Dolce chief revenue officer.
“Not only is it a useful business tool, it is the essential ingredient to complete our meetings offerings. We strive to create extraordinary experiences for our guests and meeting planners. GroupMAX allows us to personalise each event while delivering tangible results to each of our planners and hotels."
Dolce's decision to add a brandwide application to manage group operations across the portfolio represents the company's commitment to elevating service levels to meeting planners and providing group guests a superior event experience.
Meeting planners will benefit from an online toolset that uses a consistent interface at every Dolce property worldwide.
Of particular importance to both meeting planners and Dolce staff is GroupMAX's innovative reporting capabilities, which offer the ability to track room block and reservation trends throughout the event lifecycle via intuitive online dashboards, e-mail alerts and mobile applications.
These tools help planners and hotel staff members optimize room blocks, mitigate attrition risks and offer guests a top-notch booking experience.
In addition, GroupMAX provides Dolce with an integrated marketing application that allows it to market room upgrades, promotional offers and amenities to group guests in a highly professional and predictable manner.
This has proven to generate substantial incremental revenues for hotels from the sale of room upgrades, extended stays and hotel amenities.
"Dolce's perfectionist approach to groups personifies their commitment to offering successful meetings to all of their group guests and meeting planners, which fits naturally with our own forward-thinking drive to be the first and the best in the industry in terms of delivering ROI-driven reservations technology to hotels," said Greg Pesik, Passkey International president and chief executive officer.
