After much anticipation, USA Hosts announced the launch of Hosts Global Alliance on May 3, 2011 in support of the company’s expansion and global initiatives as well as a new brand identity.
Hosts Global Alliance, formerly USA Hosts Alliance, has seen remarkable growth in just a few short months and emerges as a new global alliance of Destination Management Companies (DMC) serving convention and meeting destinations worldwide.
The new Hosts brand will be supported by a multi-platform launch campaign which will also feature a completely redesigned website showcasing services through innovative video and vivid photographic content.
The new look incorporates a new logo and compelling tagline, “Global Reach. Local Experts.”, designed to promote the company’s worldwide presence.
Says Jennifer Patino, CEO, "The new logo strikes a balance between a brand known by consumers for over fifty years and the company’s new global venture. We also chose to focus on bright colors that reflect on the brand’s fun attitude, fresh ideas and on our enthusiastic employees."
Jennifer also goes on to say "We wanted to keep all that is great about our company…while at the same time building on a corporate culture in which we are infusing passion and fun back in to the industry. So many people get into our business because of the intrinsic rewards they feel in accomplishing truly spectacular events that leave lasting impressions."
"The world changes and the economy brings ever changing challenges, but with creativity and initiative we truly believe ‘happiness’ can be achieved."
Every new Hosts Global Alliance member undergoes a stringent vetting process which includes demonstrating strong financial standings, proven industry experience, insurance standards, qualified references, and best practice standards of service. Of equal importance is their devotion to this new corporate philosophy.
