Is it logical to have choice? This was the question posed via social media platforms last week to set the scene for TLC’s autumn campaign which is designed to highlight some of the emotions which the international buyer faces in today’s working climate.
“We all like to think we have choice; choice of destination, choice of supplier but the reality is that we now have to stop and think about the choices we make."
"There is too much at stake given the growing number of compliance issues we have to consider”, says TLC’s Managing Director Diogo Assis. “It applies as much to our suppliers as it is applied to us”.
To highlight the differences that TLC brings to conceiving, planning and delivering fantastic events in Portugal, the company has created an integrated marketing plan which kicks off on the 7th September aimed to highlight in a creative and emotional way why TLC is The Logical Choice.
The campaign runs through to and includes EIBTM.
It is the first time the company has integrated a campaign that involves social media and direct mail which goes out to a global client base and a sizeable following on Facebook, Twitter and Linked In.
