TBA Global, a leading engagement marketing agency, released a new whitepaper, "Social Media for Event Marketers”, created to help event managers understand how social media will drive B2B and B2C event attendance and engagement.
"Events provide compelling content that drives conversation, dialogue and business opportunities," said Lee Rubenstein, President and COO of TBA Global.
"Event organizers should plan their events to optimize social media in order to promote, share and extend customer experiences beyond the live event and into true engagement."
The newest TBA Global whitepaper examines the opportunities and benefits of social media marketing and includes:
- A 7 step process how to integrate live and digital experiences
- A pre-event, during and post-event checklist to optimize social media opportunities
TBA Global develops successful social media programs for B2C and B2B clients by creating and distributing content that helped brands build brand advocates, launch new products and services, and create change.
The new "Social Media for Event Marketers" whitepaper is the latest in a series of whitepapers from TBA Global to help brands build deeper, more personalized connections with customers.
The whitepaper is available for download here.
