TBA Global, an award-winning engagement marketing, events and communications agency, today announced the release of a new Social Media whitepaper created to help brands understand how to utilize the social media channel.
“While all media may be social media, brands still need to develop engaging content that people want to seek out and then share with their friends,” said Michael Moroney, SVP of Digital Media at TBA Global.
“Creating conversations that put the brand in the center of the dialogue is an art and a science, and the approach is very different than traditional communications.”
The newest TBA Global whitepaper examines the opportunities and benefits of social media marketing and includes:
- Tips on how to create social media content, then distribute and measure
- The role of mobile devices
- Case studies outlining successful B2C and B2B social media campaigns
TBA Global has developed several successful social media programs for B2C and B2B clients by creating and distributing content that helped brands build brand advocates, launch new products and services, and create change.
The new Social Media whitepaper is the latest in a series of whitepapers from TBA Global to help brands build deeper, more personalized connections with customers.
The whitepaper is available for donwload at http://www.tbaglobal.com/social_media.
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