Founded in Brussels in May 2009 and based on a structure created in 1996, Swantegy is a services company that aims to improve a company's performance via three approaches: increasing sales, retaining staff (including training and motivating them) and customer relationships.
"Our method consists first of all of analyzing and understanding the strategy of businesses, then developing solutions and, finally, assisting management in the implementation phase, says Eric Rozenberg, President of Swantegy. This is done mainly starting with business meetings and business events; we measure their impact, then follow them up".
"It's a new profession which meets a genuine need, says Georges Yana, CEO of Swantegy. Even in the United States, we are only at beginnings of calculating the performance of a company."
"We are part of the services sector, alongside advertising agencies, public relations, communication. Logistics is just one aspect of our business. Our profession is based on four main areas of action: efficiency and effectiveness, meeting architecture, advanced technologies and impact measurement."
Swantegy, is the combination of a multi-cultural and multi-disciplinary team and two different yet complementary backgrounds: those of Eric Rozenberg and Georges Yana. It is also the strength of two individuals who know what business is.
"Both of us come from that world, says Eric Rozenberg. It enables us to understand the challenges and problems of businesses better, and to know the best way of helping them."
The two managers are quite categorical: whether we are talking about events within the company - incentive, sales training, etc. - or external - brand promotion, Customer Relationship, the amounts resources and time involved are sometimes enormous.
Often, they could be used much more effectively and profitably than is the case today.
"We are not a travel agency, says Georges Yana. Although arranging travel is a part of our business, it is particularly to create 'incentives' characterized by three aspects; the participants must be unable to put a price-tag on it, the trip must contain surprises and contrasts and, last but not least, it must be an experience that it would be impossible for the participant to re-create alone or in a family."
"But Swantegy is not limited to these three essential features: our value-added comes from providing our expertise about the content of the event and the assistance that we give the company in getting its message across in a genuinely effective way. It is with this in mind that we play the role of the company's special partner."
Where some people associate the meetings activity with merely reserving a room or tickets, Swantegy's four key areas of action offer a solution of a totally different order.
"First of all, you need to make an inventory of the meetings and events of the company, says Georges Yana. Does the money spent enable the companies to meet the objectives set? Our priority is efficiency, cutting costs, and effectiveness, when organizing an event that enables the company to achieve its objectives".
"Then we tackle the meeting design, adds Eric Rozenberg. It doesn't just cover how the presentation is made, but also its content. That is why we work on the basis of a partnership with the company management".
"A third key focus of our solutions involves using advanced technologies, says Georges Yana. It is essential to ensure interactivity between participants. And that interactivity represents the hidden value of a meeting. Often, people lose sight of the three aims of this type of event: 'to connect, to inform, to engage'. With interactivity, we are team-building!"
The fourth line of action in the Swantegy approach consists of measuring the impact. "This measurement is carried out first while the iron is hot, between three and six months after the event. everything depends on the product, adds Eric Rozenberg."
"It is based on five stages which will enable us to know whether the message has got across successfully to the participants, whether they are putting it into practice. In the United States, 5% of meetings are already measured in financial terms".
A meeting is successful when … "The client's intellectual approach is often building on similar foundations, Georges Yana explains: 'I have a strategy. I want to surround myself with specialists who can help me convey my messages to the outside world as well as inside the company'. Getting a message across is an art".
For the Brussels-based company, Eric Rozenberg's role within MPI is a major asset. "Swantegy's clients benefit first of all from the quality of our team members: Swantegy has vast experience and a commitment to service that is quite outstanding. But through our participation in the organization, we also have the possibility of discovering what is being done better abroad and to enable our clients to benefit from it straightaway".
"A meeting is successful when, as people leave, they are committed to act in the way that the people behind the meeting want, and that in the months afterwards, the intended results are achieved", concludes Georges Yana.
