Suntec International kicked off to a roaring start, breaking new grounds and setting industry standards barely a year since its inception.
Since its May 2010 debut at IMEX 2010 in Frankfurt, the company took big leaps and signed on new partners including Vancouver Convention Centre and Adelaide Convention Centre for sales and marketing representations.
The Vancouver Convention Centre (VCC) representation contract was signed in August 2010, giving the new company its first client.
As the sales and marketing representative in Asia for the premier North American venue, Suntec International will spearhead efforts to draw meetings and events in Asia to Vancouver.
The contract with Adelaide Convention Centre was secured in November, allowing Suntec International to extend its presence into the international market by adding the continent of Australia to its portfolio.
The accord was inked at the ICCA Conference 2010, giving Suntec International much deserved limelight at the important industry event at Hyderabad, India.
“We started 2010 with a bang, embarking on a venture that no Asian convention venue has considered. 2011 is going to be another landmark year as we leverage on our award-winning brand to expand our reach,” commented Pieter Idenburg, CEO of Suntec International.
“With the phenomenal growth across Asia, we are set to establish a network of venues as Suntec International serves as a bridge that links conference ideas and global venues."
The year ended with a new headquarters for Suntec International at the prestigious Singapore location along Raffles Boulevard, which has been used as a base to branch into the international MICE market.
The location will serve its efforts to connect with partners, actively pursuing leads for its clients and boosting business for its clientele.
Suntec International’s Chinese-speaking consultants will also help build a comprehensive database, riding on the enormous array of opportunities from China, a country that is set to be the world’s second-biggest economy this year.
Singapore’s immediate neighbours offer opportunities as well. It is in talks with Malaysia in its Economic Transformation Programme (ETP), a government effort to transform the country into a high-income nation by 2020.
Suntec International looks forward to be a part of its Economic Transformation Programme (ETP) in its vision to raise its visibility on the global stage in the MICE industry.
More projects are in the pipeline as Suntec International is in the final stages of discussions with two venues for consultancy contracts.
“Asia's MICE industry is on the cusp of a regional transformation and Suntec International is well-positioned to capitalise on the task at hand. We are also set to tap the opportunities in the emergent China markets as we are poised to implement more strategic initiatives to further expand our footprint,” commented Chu Pui Wia, Director of Sales and Marketing (International Business Development).
With Asia now a key driver of the global economic recovery, Suntec International is set to benefit from its growth and infrastructure build-out and analysts are confident the tourism/hospitality and services industries will remain robust. With increasing exposure to foreign markets and strong growth prospects, Suntec International is well placed for a solid 2011.
