Orient Explorer, Singapore's dedicated M.I.C.E. service hub, will announce plans to embark on the company's 2nd phase of regional growth into South Asia, Japan and Europe at its brand re-launch scheduled for Sunday 4 April at Resorts World Sentosa.
To commemorate this significant milestone, Orient Explorer will unveil the new logo and tagline at the event, with the theme, "2nd Wind Celebration."
The company will also celebrate Orient Explorer's successful regional growth in eight cities in China, Thailand, Vietnam, Malaysia and Europe.
Orient Explorer transformed from a home-grown inbound travel agency in the nineties to a one stop M.I.C.E. hub with Professional Conference Organiser, Destination Management Company, and Secretariat services.
Orient Explorer's foresight in anticipating market needs of the M.I.C.E. industry in China in the midst of the 2003 SARS crisis presented an opportune moment for the company to proceed with the 1st wind of regional expansion into the huge Chinese market.
John Chua comments: "SARS has taught us many lessons. Chief of all, was seizing opportunities during a crisis. Entering China in 2003 was a ground-breaking experience. Our perseverance paid off two years later when Orient Explorer secured our first major trade show in late 2004.
"Moving forward, our business model is eliciting a lot of interest from prospective business partners in target markets. It is gratifying when we are able to help clients and business partners to shine."
One of the company's many satisfied clients, Dr Robert Goldman, Chairman of A4M, commented, "Orient Explorer played a critical role in facilitating all aspects of the Third Asia-Pacific Conference on Anti-Aging Medicine's educational programme and exhibition."
"Their onsite efficiency and detailed execution was an overwhelmingly positive experience for all delegates, exhibitors, and lecturers. The professionalism and knowledge of the (Orient Explorer) team helped to make the event a success...and an enjoyable conference experience for all 1,000 delegates."
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