IMEX in Frankfurt highlights its credentials as the place to launch innovating industry brands as it hosts the global launch of Meetology® and the Meetology® Research Institute, a pioneering project from Meetings Performance Consultant Jonathan Bradshaw and sponsored by PCMA (Professional Convention Management Association), the Dubai Convention Bureau, Meetings Mindset® and the IMEX Group.
Meetology® is a new trademarked term to describe the science behind successful meetings and the Meetology® Research Institute is launching an online platform with free access to a live Twitter driven research feed with links to the very best of it at www.meetology.com.
Founder Jonathan Bradshaw enjoys wide-ranging experience in mental and physical performance and noted that whilst the meetings industry was becoming ever more aware of the importance of behavioural science in creating meetings, nobody was centrally collating, organising and distributing research relating to it.
The Institute’s short term aim is simply to provide a valuable online research feed from areas such as psychology, neurology, nutrition, physiology and wider behavioural science - knowledge essentially related to understanding more about the science behind how people behave and perform at meetings.
Bradshaw explained, “My interest in performance science mean that I come across numerous pieces of behavioural science research every month and realised that the information was a valuable and ever-growing collection of knowledge which could not only help those who organise meetings create better ones but also help attendees perform better too.”
Bradshaw added “We are delighted to have the support of the scientific community in the form of Chartered Psychologist and Associate Fellow of the British Psychological Society, Dr Jon Sutton - a leading figure in the dissemination of pure and applied psychology for more than a decade.”
IMEX Group CEO, Carina Bauer, commented “Each year IMEX strives to bring new and innovative brands to the meetings industry and with the launch of Meetology® this year is no exception”.
The launch of Meetology® and The Meetology® Research Institute in Frankfurt will be especially poignant for Bradshaw who after 7 years will be leaving IMEX in August to concentrate on developing the Meetology® brand as well as his Meetings Mindset® business which was launched at IMEX last year.
