Continuing its initiative of sharing industry expertise, INCON today published a tenth Expert Article on the topic of Conference Marketing.
Authored by Robin Lokerman, Chief Executive Officer of MCI Group’s Institutional Division, the article addresses the issue of successful conference marketing and the importance of a well prepared marketing plan in achieving event success.
The value of a range of on and offline promotional tools is assessed and practical solutions provided by means of an event marketing checklist.
As experts in the field of professional conference and event organisation, INCON Partners have amassed a wealth of industry knowledge.
Many of the partners hold, or have recently held, leadership roles in major meeting industry bodies including ICCA, IAPCO, SITE Global and Meeting Professionals International.
The author of this article, Robin Lokerman serves as Director of the MPI Foundation and the American Society of Association Executives (ASAE) and is a regular guest speaker at international industry and business events.
Through the publication of the Expert Article series the INCON Partners share their expert knowledge.
All of the INCON Expert Articles are available in the “Expert Resources” section of the INCON website: www.incon-pco.com/expert-resources
