An expert article recently published by INCON explores the role of social media in the association conference market and its impact on event planning, promotion and execution.
Authored by Basak Gurbuz, CEO of Serenas Group, Turkey, the article highlights the potential value of social media in increasing content relevance, driving participation and generating positive return on investment.
Valuable tips are provided for devising and implementing effective social media strategy across the lifecycle of a conference.
Angela Guillemet, Executive Director of INCON commented ‘’Social media is an increasingly important part of the conference marketing mix, changing the way conferences are promoted and delivered."
"Our research at the INCON Cyber Cafe during the IMEX Frankfurt tradeshow indicated that Facebook and LinkedIn are the platforms most frequently used by meeting planners’’.
These findings support data gleaned from INCON’s Third Annual Survey of the Global Association Conference market which ranked Facebook and LinkedIn as the top choices of social media tools for conference promotion.
A complete copy of the Expert Article is available here.
