Event organisers can now enjoy award winning event management and engagement marketing software services under one roof following a strategic agreement between George P. Johnson (GPJ) and The Active Network.
The agreement combines GPJ’s globally recognised experience marketing expertise with the cutting-edge engagement marketing software offered by Active Network’s™ ActiveEvents platform.
Speaking of the partnership Kim Myhre, Senior Vice President and Managing Director of George P. Johnson EMEA said; “There is a growing need for event marketers to streamline their approach, reduce complexity and drive down costs all the while continuing to improve the brand experience online, on devices and in their physical events."
"Our partnership with Active Network will enable us to aid our clients to achieve this.”
As part of the agreement, GPJ has sold its customer-facing event registration, content, housing and related technology assets, including its MobilePromote product to Active Network.
GPJ will now use Active Network’s cutting edge ActiveEvents technology platform and, in return, Active Network will use GPJ’s experience marketing services as each other’s first choice solution for clients.
“The financial and operational benefits of working through one technology platform across the entire event life cycle makes our combined offering the industry’s first one-stop source for implementing, monitoring, and measuring event marketing investments,” said JR Sherman, General Manager of Active Network’s Events division.
“For GPJ’s current and future business-to-consumer and business-to-business clients, the ActiveEvents platform represents the next generation of event marketing technology and one of the most comprehensive event solutions available today.”
Today, GPJ and Active Network already support many of the world’s top event marketing clients. This new offering enables existing and future clients to execute event programs in established and emerging markets worldwide using GPJ’s experience marketing teams and Active Network’s cost efficient technology infrastructure.
