Experience marketing agency, George P. Johnson (GPJ) has been ranked the number one ‘Event Marketing Agency’ by Advertising Age Magazine’s annual Agency Report.
The widely-regarded ‘benchmarking’ report recognised GPJ’s consistently innovative approach to combining physical and digital experiences within an integrated marketing campaign for many of the world’s leading brands.
This year’s Agency Report is the first time an ‘Event Marketing’ category has been included.
Further reinforcing the increased use of event marketing as a means in which brand marketers communicate their message in a more powerful and cost-effective way; as consumers increasingly block out interruptive marketing by self-selecting content and their brand experiences.
Robert G. Vallee Jr., Chairman and CEO of GPJ comments: “We are incredibly gratified to receive this recognition and are very aware of the attention this casts on event marketing as a crucial way for brand marketers to cut through and engage audiences."
"Consumers require authentic, personalised, on-demand communication and marketers require results; integrated, strategic event marketing delivers on both counts.”
GPJ has long been regarded as a creative force with a reputation for consistently leading the event marketing discipline through a strategic and creative model, enabling brands to design and implement brand experiences that accelerate sales cycles, open new markets, retain customers and drive measurable ROI.
In the last year alone GPJ has created a number of high-profile campaigns and events for clients across the globe, such as Cisco’s virtual Global Sales Experience (GSX) program.
A multi-day B2B event that drew 19,000 attendees from 104 countries and 24 time zones. GSX included the first-ever use of an Alternate Reality Game in a virtual environment to drive audience engagement.
Kim Myhre, Senior Vice President and Managing Director, George P Johnson EMEA adds: “This honour re-confirms our long-term vision for how events will continue to evolve and grow within the marketing mix. By focusing on performance, measurability and globally consistent campaigns built on great ideas.”
