Effective August 01, World Marketing Group will provide North American representation and business development in the U.S. and Canada for City Service in Argentina.
Led by Claudia Bertoli and supported by an experienced team of industry professionals, City Service delivers high quality, competitively priced programs for its clients throughout Argentina.
Their business expertise is in the meeting, incentive, conference and cruise market segments, as well as custom leisure.
Jane E. Schuldt, President of World Marketing Group stated, "We are thrilled with the addition of Argentina to our portfolio of world class international DMCs. As the first South American DMC to join us, the addition of City Service meets WMG's strategic objective to expand in this region."
"Our goal is to include major destinations of interest to the markets we serve, and thereby enhance our ability to provide one-stop destination servicing capabilities."
According to Bertoli, "Argentina is an extremely popular destination for North Americans, and therefore appealing as a chosen site for an incentive, conference or meeting program. One of our objectives in 2010 was to make a professional and serious market entry into the U.S. and Canada."
"WMG is the perfect partner for doing so, and we are confident in their ability to elevate our profile and our business from the North American market."
World Marketing Group is a B2B sales and marketing company providing representation services in North America for members of the international hospitality industry interested in building their brand and growing their business from the North American incentive, meeting, conference and custom group travel markets.
