Allied International, a global destination management leader and parent company of PRA Destination Management, Inc. announced its new strategic global marketing alliance with redbutton.tv, a leading social media and digital production company in the meetings and events industry, according to Jim Hensley, President of Allied International.
Over the last 10 years redbutton.tv has launched over 35 industry defining products that are enhancing and reinforcing events and experiences around the world for Fortune 500 companies, including Coca-Cola, Chase, Pfizer, Toyota, Silversea Cruises, John Hancock, Sprint, Honda, Microsoft, Deloitte and others.
Through the partnership, Allied International and its destinations worldwide will combine the latest in technology and social media trends to enhance the destination experience among its clientele, whilst capturing moments within an event in real-time, to share across different social media technology mediums.
In addition, the company will offer a suite of production services during each event from custom branded eKeys, ePrints, eCards and a personalised website for guests to share their experience and images with others, to a full-scale corporate meeting production team providing staging, direction and management for your event.
“Social media trends have changed the way we communicate and share information, especially in the meeting planning industry,” stated James Hensley, President Allied International.
“From streaming video to interactive technology tools, Allied International understands the importance of helping our clients integrate this medium in all facets of our events worldwide and we are pleased to partner with an outstanding organisation that is leading the charge in fulfilling the innovation production demands of our clients.”
"The technology tools and production services of AlliedExperiences, powered by redbutton.tv, integrates the latest in social media trends to ensure Allied International is the forefront of this ever-changing communication environment.” added Sam Stanton, president of redbutton.tv .
“Our focus is on capturing each event moment by moment and then facilitating attendees to instantly share their experiences with other meeting attendees, friends, family, and co-workers who perhaps aren’t in attendance, utilising social media technology and customised solutions.”
"We look forward to working with Allied International to be the change agent in this emerging trend.”
