This year AIM Group proudly reached the anniversary of 50 years since its establishment; first in Italy, and probably in Europe, among the event management companies: it represents today one of the major European players in its market, with an overall turnover of 120 million Euro in 2009.
Every year its several divisions manage thousands of events worldwide, on behalf of corporations and associations that, since decades often, carry on confirming their confidence in AIM.
Scientific congresses, meetings and conferences, educational courses, incentive programs, conventions and scientific publishing: the range of products provided by the Group’s companies increased year by year and nowadays constitutes a full mix of opportunities for the communication strategies.
The medical world has always been the frame of reference for the Group, but, today, thanks to the expansion throughout Europe, the involvement of other market segments (industry, tertiary sector, public administration and European institutions) has become quite relevant.
How was it possible to develop such a comprehensive entity in fifty years? Which are the key factors of AIM’s success?
In 1960, a small Roman company called AISC, later changing into AIM, was organising medical congresses. A few years later, MGR, another company operating in the Milan area, quickly established a large market share.
The ways of the two companies, real initiators of the congress business in Italy, necessarily crossed early in the nineties.
After a few years the merging originated a real group, AIM, and a new phase started with a strong growth, the rising of new companies within the Group and a relevant business development thanks to a policy of synergy and integration.
In the new millennium, unquestioned leader in Italy, AIM set the new target of enlarging its market to other European countries and established some subsidiaries in France, Spain and the Baltic area.
In March of last year the Group merged with another European group, which is sharing a similar service vision and, incidentally, a similar name, AIMS International.
Gianluca Buongiorno, the Group’s President, is proud to represent the second generation of AIM: “We have become a benchmark in Europe and the reasons for this are the care and the intelligence of our staff, the innovation aptitude of our managers and the strategy based on a partnership approach towards our clients”.
“Our 50th anniversary falls in a problematic period of worldwide economic downfall and our market too had to face several difficulties. Nevertheless, in the middle of the global crisis, AIM reacted by investing resources and creating an extraordinary development: it bucked the trend and became one of the major European groups”.
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