Active Network, a leading provider of organization-based cloud computing applications, announced the launch of its Business Solutions division, creating an end-to-end global ecosystem for the events industry.
Powered by a comprehensive suite of technology solutions that meets the needs of events and meetings, the new division connects event suppliers, organizations and attendees and is expected to drive greater cost savings, efficiencies and deeper audience engagement.
As a part of the launch, Active Network also announced the acquisition of StarCite®—a leader in global corporate strategic meetings management—which will become part of the company’s Business Solutions division.
In addition to its global customer base and leading strategic meetings management SaaS technology, StarCite provides Active Network access to a vast online marketplace of the top hotels, destinations and venue suppliers worldwide.
“StarCite has built a solid reputation in the strategic meetings management market which is an excellent complement to the enterprise corporations and small and medium-sized businesses we already serve,” said JR Sherman, SVP and Senior General Manager of Active Network | Business Solutions.
“Through this strategic acquisition, we’ll be in a position to offer our customers the industry’s most robust, fully-scalable technology platform and a broad range of solutions to successfully run events and meetings of all sizes, any level of complexity, and across all segments.”
Active Network has created the Business Solutions division to expand the definition, scope and purpose of the professional events industry, helping sales / marketing organizations more effectively develop their brands and customer loyalty, while at the same time supporting the needs of procurement / logistics departments tasked with maximizing the efficiency and productivity of corporate spend on meetings and events.
Rather than employing a patchwork of technologies and suppliers to manage their professional events, meeting planners and buyers will benefit through the ability to leverage a single provider to track every stage of the customer journey, gain greater access to business intelligence, and engage more deeply with their customers.
Meetings suppliers should benefit from an expanded audience of meeting planners and buyers across the Active Network global customer base.
Active Network is helping the events industry move beyond a focus on meetings logistics and spend management to one that includes community engagement, which helps enable organizations to build lifetime value with their customers and employees.
The company’s Business Solutions division powers customers of all sizes—including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos—with a single technology suite for their entire event management needs.
The Active Network | Business Solutions technology suite includes ActiveWorks | Conference™ for large flagship conferences, RegOnline™ for attendee management solutions, StarCite SMM for strategic meetings management and event expense management, and the StarCite Supplier Marketplace to connect events with suppliers
