etouches, an event management software platform, announced the appointment of Steve Mackenzie to Vice President of Global Sales.
In this role, Mackenzie will lead direct sales and channel partner programs across etouches’ corporate, nonprofit, association and higher education market verticals.
Mackenzie most recently headed up his own event technology consulting firm to aid marketers, event planners and show organizers with technology purchasing decisions.
Mackenzie learned the event industry first-hand through his extensive hospitality background. With roles in operations, sales and marketing, Mackenzie consistently grew each respective business.
His ability to improve processes and provide top-line growth landed him a role as Director of Operations at Micros-Fidelio where he contributed to their 1000% growth in the time he was there.
Ungerboeck Systems International recognized Mackenzie’s skill and hired him in 1998 where he progressed from Managing Director Asia-Pacific to Vice President of Global Marketing over his 12-year tenure. Mackenzie went on to join web company ASP Events and grow their global event software business.
“We are delighted that Steve is joining etouches,” stated CEO and founder, Leonora Valvo. “Our company is ready for the next stage of development and we’re excited to have Steve lead the charge as we continue to evolve and expand.”
etouches provides online event management and registration experience for delegates, speakers, exhibitors and sponsors for over 400 customers worldwide.
“To date, our tremendous growth has largely been due to word of mouth,” explained Valvo. “Our next phase of growth requires us to show the world why organizations love etouches. Our executive team was unanimous in our vote that Mackenzie was the right individual to lead our global sales force.”
“I’ve been a fan since I first came across etouches and am very excited to now be able to contribute to the success of the company in this new role,” explained Mackenzie.
“I’m passionate about customer service and ensuring technology complements the client’s business processes. etouches has a stellar reputation for providing both. I want to build on etouches’ success by working with our global sales team and partners to help bring innovative software to even more event planners, marketers and organizers around the world.”
