Flush with cash and looking to exploit business opportunities in Europe, U.S. companies are apparently spending more on meetings and incentives in Europe than at any other time since the onset of the Great Recession.
“Our business has been very strong to Europe,” says Jim Schultenover, president of Global Events Partners (GEP), a Washington, DC-based company that markets destination management companies to North American meetings buyers.
“We’re seeing more and bigger programs, although we’re not seeing a return to unlimited spending. Still, it’s okay to go overseas again.”
Read the full story here (Successful Meetings).
