Award–winning engagement marketing agency TBA Global has released a new “iPad for Event Marketers” whitepaper that uncovers how the iPad can create new engagement opportunities for marketers.
“The iPad has become the event marketer’s tool of the year,” said André Mika, SVP, Digital Creative at TBA Global.
“The very nature and availability of the iPad makes it perfect for event marketing purposes because of its ability to create and manipulate content quickly to amplify and measure engagement and sales.”
According to Gartner, the predicted number of iPad users could increase to 100 million by 2012.
With an average of 6,000 new iPad apps available each month, the hottest tablet on the planet is showing no signs of slowing down.
TBA Global’s new whitepaper covers:
- Why the iPad is the go-to device for event marketers
- How iPad apps can extend engagement over time
- Tips and best practices for leveraging iPads to better engage consumers, B2B audiences and employees
- A review of the top 5 tablets
- What event professionals need to do to get started
TBA Global provides clients with proven marketing leadership in strategy, content and live events as well as mobile, social, and app development across all technology platforms.
Its teams create engagement programs that attract new customers, drive conversation, and extend interaction both face-to-face and digitally. TBA Global’s new “iPad for Event Marketers” whitepaper is available for download here.
