Social media communication tools are proving to be a valuable resource for successful event marketing—they create buzz, increase attendance and foster interaction long after the actual event.
While event marketing focuses on the face-to-face experience of attending, sponsoring and speaking at trade shows or industry meet-ups, social media facilitates shared experiences and creates brand advocates on a much larger scale.
Integrating social media into event strategies allows audiences to contribute to event content, promote the event to their friends, share the event experience through images and conversations, evaluate the event in real time, and extend the post-event experience.
When using social media to achieve these goals, you should consider the three phases of event marketing.
Click here for some recommendations for each aspect of your event (Mission Event Software).
A comprehensive Social Media Feature & Lingo list is available at http://blog.event-master.com/2010/05/event-organisers-social-media-software_13.html
