Congrex announced they are one of the official platinum sponsors of Convention 2020.
Convention 2020 is a 'strategic foresight' study and is designed to help all members of the meetings industry prepare for the decade ahead and ensure they stay competitive.
The aim of the study is to develop insights into how the industry’s future may play out in order to make better decisions today.
This means exploring different scenarios for how live meetings might evolve, considering a range of models of what events could look like and examining the strategic implications for venues and destinations.
The study will be conducted in two phases. The first (to be completed in May 2010) will focus on identifying the key drivers of change for the industry and the second will focus on the implications for events, venues and destinations (to be completed in October 2010).
Dr Layth Bunni, CEO Congrex Group, thinks it is vital to be part of this study; “Having been in this industry for almost 30 years Congrex knows that keeping up with new trends and thoughts is crucial to keep meeting and exceeding the wishes of our clients. A study like Convention 2020 is extremely important to stay on top of how meetings in the future will evolve.”
Rohit Talwar, the project director and CEO of Fast Future said “We are delighted that industry heavyweights of the stature of Congrex are putting their full support behind the study. They bring a depth of experience and expertise along with critical insights that are of great value to our study and the industry as a whole.”
Convention 2020 is launched by founder sponsors - the International Congress and Convention Association (ICCA), IMEX and Fast Future Research.
The other platinum sponsors of the study are The Queen Elizabeth II (QEIICC) Conference Centre London, Visit London, Melbourne Convention and Exhibition Centre, Qatar National Convention Centre, Seoul Tourism Organisation, Athens Convention Bureau and BestCities Global Alliance (Cape Town, Copenhagen, Dubai, Edinburgh, Melbourne, San Juan, Singapore and Vancouver).
More information about the study can be found on www.convention-2020.com where everybody can share their views on the future of the industry and sign up for regular project updates.
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