Conference and Incentive Travel Magazine reports that Google has told delegates at the Hospitality Sales and Marketing Association International (HSMAI) conference that two thirds of businesses now plan their travel using search engines.
Google's manager for travel Nate Bucholz said that internet has overtaken word of mouth as the primary medium through which businesses choose destinations.
He added that 69% of businesses, compared to 63% of consumers, plan travel by searching the internet, visiting an average of 22 sites before deciding.
Read the full story at Conference and Incentive Travel Magazine
