The Site International Foundation will host its 4th annual Site Nite North America at the Encore Beach Club at Wynn Las Vegas on Monday, 10 October 2011.
Last year, the event raised more than $90,000 to support industry research, trend analysis and educational programs.
The 2011 event will be held in concert with IMEX America, a new tradeshow for the worldwide meetings, events and incentive travel industry.
“As the Foundation that supports the single association that is focused on motivational events and incentive travel, we look to ally ourselves with the world’s leading organizations focused on this important set of business tools."
"In turn, the proceeds from our events fund our targeted research that supports the industry,” said Steve O’Malley, Site International Foundation president and senior vice president/general manager, Maxvantage.
“And this year we’re thrilled to be part of the inaugural IMEX America. We believe the union of these two events will add to the success of both.”
"We are delighted that Site Nite North America will take place the day before doors open for IMEX America,” said Ray Bloom, chairman of the IMEX Group.
“Site Nite has a strong tradition of being an excellent networking evening and a tremendous fundraiser for the Site Foundation. Each year Site members seem to excel themselves, setting the bar ever higher with their generosity and doing the industry proud with their passion and professionalism. We look forward to welcoming hundreds of Site members — old and new — to IMEX America."
The Site International Foundation is committed to enhancing the awareness and effectiveness of motivational experiences and incentive travel. Ongoing research efforts through the Site Index are leading the way to identify future trends and activity for the motivational industry.
Its most recent project, the 2010 Study of the German Incentive & Motivational Travel Market, is available from the Site Web site siteglobal.com. Germany, one of the world’s leading source markets and destinations, serves as a guidepost for an interconnected Europe. The report provides point-in-time benchmarks specific to German incentive travel programs both domestic and outbound.
For the second time, Site Nite will be chaired by Kurt Paben, senior vice president, Carlson Marketing. “At the 2010 Site Nite we doubled the fundraising results for the Site International Foundation,” commented Paben.
“The combination of increased awareness of the importance of the Foundation’s research along with the association with IMEX America and the exciting and unique location at Encore Beach Club all points to another tremendously successful event for 2011.”
“We’re excited to be associated with the Site International Foundation,” said Wynn Las Vegas Senior Vice President of Hotel Sales Danielle Babilino.
“Wynn has always been committed to the research and education for the incentive travel industry, and we are pleased to host this pillar of the industry in one of Las Vegas’ premier venues.”
