Up to date, 141 MICE buyers have requested to be hosted in the 14th edition of MITM Euromed, Meetings and Incentive Travel Market, to be held in Lloret de Mar-Costa Brava, Spain, at the Olympic Congress Center, June 9th to 11th.
From the total, the majority (67%) are incentive houses and incentive travel agencies, 12% are meeting planning companies, 10% corporate buyers, 7% events agencies, 2% international associations executives and 2% marketing companies.
Most corporate buyers are incentive travel users, while the association executives are meetings organizers.
This means – MITM explains – that near 80% of the MICE buyers interested in attending MITM are incentive buyers against 20% meetings planners satisfying MITM objectives, since most meetings are domestic while offshore meetings are organized only by international associations.
Buyers interested in attending MITM, 101 come from 23 European countries, 30 from the USA and 10 from Asia.
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