ISES Eventworld 2011 will showcase a one-day program for masters on Friday, August 5th.
The program content is mainly geared towards masters who run their own event planning businesses and will include information on how businesses, within and outside the planning industry, have reconfigured themselves post-recession.
Sessions are:
CIC Economic Impact Study: Results and Implications
Robert Canton, PriceWaterhouseCoopers & Karen Kotowski, Convention Industry Council:
The Economic Significance of Meetings to the U.S. Economy study reveals that the U.S. meetings and events industry directly supports 1.7 million jobs, $263 billion in spending, a $106 billion contribution to GDP, $60 billion in labor revenue, $14.3 billion in federal tax revenue and $11.3 billion in state and local tax revenue.
With the U.S. and many other countries looking for effective ways to work their ways out of recession, the meetings and events industry plays a critical role in supporting jobs in communities across the globe, creating environments that foster innovation and business success.
The new study, conducted by PwC US, assisted by a team of industry researchers, spanned more than a year in research and analysis and is the first-ever study of the size and scope of its kind. An alliance of 14 MICE organizations, including ISES, came together to fund the historic study quantifying the economic significance of the meetings sector.
Event Trends - Mastering the Changes to Capture More Business
David Rich, George P. Johnson Company:
Just one thing is certain going forward; the speed of change will continue to accelerate. Only those able to master the rapid shifts will deliver the most value to their organizations and clients. What are the changes affecting the use, form and content of special events as applied to organizational objectives?
In this information packed session David will share the latest trends drawn from key studies that define both the challenges and the opportunities for how meetings and events professionals need to rethink, re-strategize and re-vision their organizations’ or clients’ use of this extremely critical communication medium.
Most importantly, he’ll share a new vision for how to identify the changes most relevant to your own situation going forward, and a way to prioritize actions to take competitive advantage and keep you, your organization and your clients’ organizations thriving into the future.
It can’t just be about Survival! - Growing Business in Good Times and in Bad…
Steve O’Malley, Senior Vice President, Maritz Travel:
The future performance of an organization is best defined by how it is poised for and reacts to uncertain times. Focusing on the shifting challenges, needs and values customers face, products and services have to evolve; especially in the meeting, event and incentive travel industry.
With these critical success factors in mind, the Maritz Travel modus operandi shifted dramatically in the recent economic downturn and now continues to consist of a forward looking approach to our service offerings and how we position ourselves, provide market leadership, sell and operate to remain healthy and thriving; both in good times as well as bad.
Science, Research and Best Practices – Drawing Parallels from Other Industries to Improve Your Event Landscape
Robert Lowe, Nth Degree Events:
Explore what the event world can learn from other industries to integrate fresh and proven best practices into your events. Examine how this knowledge translates to the different facets of event management to broaden your event landscape.
Event Bootcamp for Emerging Professionals
The Event Bootcamp program is a three-day immersion covering all aspects of a special event from concept and proposal through actual event execution.
In this innovative program, you will accomplish the following:
- Learn how to interview your prospective client for event details
Participate in a site inspection - Design your own proposal and create an event budget
- Create your own production schedule
- Get Hands-on experience during the setup and production of the annual ISES Esprit Awards
- Participate in a Bootcamp exclusive opportunity to listen in to the Esprit Awards production call on clear-com as it happens!
- A post-event debriefing with industry masters to answer questions about the production while the event is still fresh in your mind.
This unique program was designed by and will be taught by industry experts. With a limited registration number, participants can expect a lot of individual attention from ISES veterans.
Event Practices Track
This track has interactive program blocks outside of your area of expertise to learn new skills, practices and the latest trends. Track participants will be exposed to thought leaders in each event discipline who will give insights and tips for effective partnering on your future events.
Learn from the experts:
- Sights and Sounds: AV/Technical Production Block - Audiovisual Clinic - Simplifying AV & Technical Production
- Fed and Watered: On-Premise and Off-Premise Catering Block - Ties That Bind...Taking Advantage of Your Caterer
- Sights and Sounds: Entertainment Block - Enhance Your Reputation While Captivating Guests
- Client and Project Management Block - EventsRX...a Prescription for Successful Project Management
- Corporate Design Block - The Best of Corporate Event Logistics and Implementation
- Site Selection Block: St Louis Venue Tour - Site Inspection: Choosing the Right Location for your Client
- Social Event Design Block - Divas, Design & Dish!!
- Onsite Event Services Block - Tying it Together On Site
Professional Focus Presentations
These sessions have been designed to round out your ISES Eventworld education experience. Presentations are topical and attendees will benefit from the wide range of discussions.
Don’t Just Sit There, Participate! Engage and Empower Your Audience Using Technology
John Paul Copeland, President, Data On The Spot:
In this highly interactive and engaging presentation we will explore the use of ARS in any event scenario. John Paul Copeland from DOTS is the leading expert in the application of ARS to large audiences. From basic paperless evaluations to regimented and precise data collection JP will walk you through some real world examples on how ARS was used to impact an event.
Get Your Professional Credentials: The CSEP Program
Jodi Collen, CSEP, Director of Events & Conferences, Augsburg College:
This session is designed to provide attendees with basic information on the Certified Special Events Professional designation. Experienced event professionals earn the CSEP certification through education, performance, experience, service to the industry and demonstration of a high standard of professional conduct and ethics.
CSEP designees worldwide enjoy a competitive advantage when soliciting business, building alliances and establishing a presence in their respective markets. Become part of an elite group of event professionals who hold the designation and position yourself ahead of the competition.
Ethics — A Question of Professional Morals
Robert Sivek, CSEP, CERP, Chief Operating Officer, The Meetinghouse Companies, Inc.:
Have you ever been faced with a situation that challenged your professional morals? Have you ever been dealt with in a manner that you would consider unethical? How did you resolve the issue? Was it black and white, or was there lots of gray? Join your peers for a discussion of ethics and their ramifications for our industry.
Event Planning Apps
Eric Shivey, CRM, ATIV Software
ISES Eventworld® 2011 will be held August 4-6 in St. Louis at the Union Station Marriott.
