The Artexis Group, the leading exhibition organiser in Belgium, just announced the rebranding and future concept of EMIF.
The 10th edition of the European Meetings Industry Fair, held on 15 & 16 March 2011, met the expectations of the majority of visitors and exhibitors alike.
A dynamic future awaits, with a new direction, a major shift in focus, content and business offer.
“The new exhibition, on 13 & 14 March 2012 in the Brussels based Tour & Taxis Exhibition Centre, will be a strongly Hosted Buyer led show”, explains Exhibition Director Cordula Riedel.
“No less than 400 international Hosted Buyers from the corporate and association sectors will be present at this marketplace and meetings place. Moreover, hundreds of key corporate and association buyers from Belgium and other European countries are expected.”
“After the successful 2011 edition, the time is right and the stage is set for the launch of the new concept that stands for EMIF: a very important marketplace and meetings place in the heart of Europe”, says Eric Everard, Executive Chairman of the Artexis Group.
EMIF will be more than just a two day exhibition. “As an important European marketplace and meetings place, it is only natural that the team expands the networking possibilities for the exhibitors and visitors to meet and connect”, explains Paul Kennedy MBE, owner of Kennedy Integrated Solutions and former Group Exhibition Director for the EIBTM Group, who came on board in March 2011 as a strategic adviser.
“Different evening events will set the stage for more business, as will fam trips to exhibiting destinations. The new pre-scheduled appointment system will also create more opportunities for our exhibitors to meet with top level corporate and association buyers.”
"EMIF will organise an enlarged education programme which will focus on the corporate & association sectors, in partnership with key industry players and associations. Many other new partnerships and the creation of an international advisory board will secure EMIF’s place as a significant and high quality meetings exhibition, marketplace and meetings place."
