The China Incentive Business Travel and Meetings Exhibition (CIBTM
), Asia’s largest business travel and meetings industry trade show, announced the official support and co-hosting by the China National Tourism Administration and the Beijing Municipal Government.
CIBTM 2010, to be held in Beijing for its fifth year, from 31st August to 2nd September at China National Convention Centre (CNCC), is one of five Reed Travel Exhibitions’ international shows dedicated exclusively to the meetings industry – EIBTM in Barcelona; GIBTM in Abu Dhabi; CIBTM in Beijing; AIBTM in Baltimore, USA and AIME in Melbourne, Australia.
“With China being the most dynamic and the fastest-growing economy in the world, as illustrated by many multinational companies with their regional headquarters in Beijing, the country’s capital city is clearly the ideal location to support the Meetings, Incentives, Conferences and Exhibitions (MICE) sector in Asia.” said Jeffrey Xu, Project Manager, CIBTM.
According to an analysis of China's inbound tourism market, issued by China National Tourism Administration, business and meeting travelers account for 39.9 percent of all tourists. The MICE sector is certainly an important component for Chinese tourism market.
The award winning CIBTM, launched in 2005, is the largest and most established annual trade exhibition dedicated to the meetings sector in China and Asia. CIBTM attracts thousands of buyers and trade visitors from across China and internationally, eager to meet up with exhibitors from regional and intenational meetings and incentive suppliers.
CIBTM has established itself as the place for the meetings sector to gather in order to develop business, to network and for continuing professional development.
“There is immense interest in the sector, both inbound and outbound, as local corporations expand globally and the world’s leading organizations increasingly focus on this part of the world and its abundant growth prospects”, Mr. Xu added.
“The support of CNTA and BTA is an immense honour for Reed Travel Exhibitions, and a clear sign that the Government recognizes the opportunities to leverage its hospitality, exhibitions and infrastructure facilities to support the meetings industry and high-end business tourism.”
CIBTM 2010 will deliver an expanded Hosted Buyer® Program for over 300 International, regional and local buyers. In addition, an extensive local marketing campaign will look to deliver almost 5000 regional and local trade visitors.
“We are confident that CIBTM 2010 will see continued growth of both exhibitors and buyers. The participating exhibitors this year will be more diversified and representative of the MICE industry. Far more tourist destinations, convention centers, hotels, professional MICE related tourist agencies, and event organizers will be present at CIBTM this year.” Jeffrey Xu said.
CIBTM 2010 will also play an integral role in China Meetings Week; a dedicated week supported by the local private sector, local and regional authorities and international industry associations such as ICCA (International Congress and Convention Association), Site (Society of Incentive & Travel Executives) and MPI (Meeting Professionals International).
With education playing a pivotal role at CIBTM, the week will offer an extensive, tailored programme of seminars and panel discussions – key for providing market knowledge, insight and professional development at any level.
“It is an exciting time for the development of the meetings industry in China and we are delighted to be working in partnership with CIBTM and Reed Travel Exhibitions to build Beijing’s brand image in the MICE industry. Our partnership with CIBTM is certainly one that will grow and develop over the long term”, said Ms. Gu Xiaoyuan, Deputy Director-General of Beijing Tourism Administration.
“CIBTM is the ideal platform for education, business development, and networking opportunities for domestic and international MICE buyers and supplies, for which it has won widespread recognition. The Beijing Tourism Administration will step up its support for CIBTM and strive to build Beijing into the number-one MICE event in China and the Asia Pacific region in five years.”
“We are delighted that China National Tourism Administration and Beijing Municipal Government are co-hosting CIBTM 2010; an event that has become China’s national-level meetings exhibition. At a time when the industry is set for continued growth and expansion in China, CIBTM will continue to play a leading role in the development of the meetings industry throughout China.” said Craig Moyes, Reed Travel Exhibitions' Group Exhibition Director, Meetings and Events Portfolio.
