A ride in a Ferrari? Vespa? Quad? Or do you prefer a race in Versilia? All this and much more for the Italian destination marketing main event: the Dynamic Events Test Show.
It is a three days appointment that from November 10th to 13th 2011 will promote the "Tuscany of events" through an original and unusual way.
For the first time in Italy over 200 selected representatives of famous companies and event organizers will be involved in a series of "dynamic" activities.
The event will be based in Piazza Ognissanti (Florence) with a tensile structure used as a reception, welcome & hospitality desk, press room, coffee station and briefing room.
The square will be the starting point of most of the activities: tours with car and motorcycles, tours to unusual places, tour in a Ferrari, racing dragon boat, quad tours and sailing regattas, including demonstrations of roadshows and special lighting, snow events and guided cultural tours.
The event is organized by Florence Convention Bureau and Dynamic Events, with the support of Toscana Promozione. It will take place in three Tuscan Provinces (Florence, Siena and Lucca, the Versilia).
The extension in this three provinces is partly a result of the agreement reached between Toscana Promozione (Tuscan Region) and Firenze Convention Bureau to assign to the consortium a leading role in the promotion of the Tuscan congressional destinations for 2011.
During the event, on Saturday, November 12th, there will be a race dedicated to the Italian members of the Mice sector. Involved the three biggest national associations: Federcongressi&Eventi, MPI Italia Chapter and Site Italy.
"The Dynamic Test Show Events is an unprecedented event in the history of Italian meeting & incentive industry" says the Fcb Director Carlotta Ferrari.
"It never happened that an event of this type would be based on multiple Provinces at the same time and along an area as wide. Despite the time that still separates us from the beginning of the event, we are getting many requests for participation, which diminish quality standards based on the order of two hundred units."
"How the Convention Bureau are sure that an event of this kind can give Florence and the Region as a whole national visibility and prestige that had never been achieved in the past. Thank you to Oliviero Cappuccini, president of Dynamic Events, Toscana Promozione and our members who will be directly involved in the organization".
