Visit Chester & Cheshire will target the European meetings, incentive and associations market by exhibiting at IMEX in Germany in May this year.

The destination will exhibit as part of England’s Heritage Cities (EHC), who will be showcasing the UK’s most celebrated heritage business destinations including Chester, Bath, Oxford and Stratford-Upon-Avon.

Fiona Brown, Business Tourism Account Manager at Visit Chester & Cheshire comments: “IMEX is a key opportunity for Visit Chester & Cheshire to highlight our destination, with its history, heritage and excellent product offering, to the European marketplace. Stand sharing with England’s Heritage Cities also allows us to position the region as a truly unique destination and introduce overseas buyers to its potential”.

Siân Smith, EHC representative from Stratford-upon-Avon continued: “England is a quality destination offering excellent value to overseas visitors. By taking EHC back to IMEX we hope to showcase the high quality, yet exceptional value of our four cities”.

England’s Heritage Cities consists of Visit Chester & Cheshire, Bath Tourism Plus, Destination Oxford and the Shakespeare Country Conference Bureau.

Visit Chester & Cheshire and the other three EHC cities can be found as part of England’s Heritage Cities on the VisitBritain stand (F360) throughout IMEX, 25-27 May 2010.

For more information, visit Visit Chester & Cheshire

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