During the past few years, West Flanders has grown into a favourite destination for convention and seminar tourism (MICE tourism).
Westtoer, the West Flanders Provincial Organization for Tourism and Recreation, wants to continue this trend again this year.
After a public tender, the decision was made to retain the services of marketing and communication agency THEPLANNER.be for this purpose.
"The target is clear: increase West Flanders' market share compared to other seminar destinations in Flanders. In addition to the Coast and the City of Bruges, the Westhoek, the Leiestreek and the surroundings of Bruges boast plenty of assets to compete with cities such as Ghent, Brussels and Antwerp. Those cities are the traditional convention and seminar destinations. The idea is to launch a creative online, offline and event marketing campaign together with the MICE group within Westtoer, in order to create growth for the short and medium term," explained Filip Muyllaert, managing director of THEPLANNER.be.
To allow this growth to happen, Westtoer's operating budget for this purpose was boosted from 189,950 euros to 227,050 euros.
For more information, visit THEPLANNER.be
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