With many hotels, convention centres and DMC’s experiencing a decline in business and revenue from the meetings and incentive sector, it has never been more important for MICE suppliers to address these issues and invest in a global sales strategy to boost MICE sales in the most efficient way possible.
A MICE supplier’s time is far better spent attending MICE events, conferences and trade shows than spending much-needed time and money on individual sales calls.
So, how can a sales person generate four MICE requests in a 24-hour period?
Meeting & Incentive Forums are intensive sales events consisting of one-on-one, pre-scheduled meetings between buyers and suppliers designed to maximise MICE sales in the most efficient way possible.
During the event, each supplier receives an average of 8.6 requests and after the event, suppliers receive an average of 24.8, totaling an impressive 33.4 requests as a direct result of the forum.
Each Meeting and Incentive Forum lasts a total of four days, with buyers attending on two-day cycles. MICE suppliers are guaranteed to meet with at least 50 elite agency and corporate buyers from companies such as American Express, Coca-Cola, Grass roots, CWT and Philips. There are numerous networking opportunities which give suppliers the opportunity to meet buyers in a relaxed and informal environment.
Despite the current financial breakdown and declining occupancies, the global mice market is forecast to show steady growth over the next three years. MICE suppliers cannot afford to be complacent about this prediction and should continue to implement effective sales strategies to remain at the forefront of the MICE industry.
The next Meeting & Incentive Forum will be held in Prague, The Czech Republic from May 12 – 16 2009 and will target European buyers from a variety of countries such as the UK, Ireland, France, Germany, Italy, Belgium, The Netherlands, Switzerland and Scandinavia.
For more information, visit Meeting & Incentive Forums
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