Fiera Milano Congressi, in conjunction with hotels offering business facilities, has come up with "Destination Milan", a project aimed at promoting Milan as a conference venue, optimising all its areas of potential.
A brand that “brings together” one of the Europe’s leading conference organisers - Fiera Milano Congressi, a company belonging to the Fiera Milano Spa group created in 1994 to manage convention centres - and 18 hotels (four-star, four star superior and five-star) equipped with conference venues.
Objective: to guarantee the city’s ability to meet all needs, catering also for small to medium conferences and similar events, with top levels of professionalism and service.
Destination Milan (www.destinationmilan.it) thus becomes a unique point of reference for conference, convention and event organisers, guaranteeing an integrated service which not only meets the demand for conference venues, but also hotel accommodation, venues for gala evenings, sightseeing tours of the city and its surroundings as well as other tourist activities.
“Milan deserves a project like Destination Milan” stated Maurizio Lupi, CEO of Fiera Milano Congressi.
“Because it deserves the chance to enhance its visibility as a venue for international conferences and events. We have all the necessary requirements here. And that’s why Fiera Milano Congressi has started this network, acting as a single contact to promote our facilities and channel the demand towards the venues most suited to the event, offering accommodation at competitive prices and organising concerts, trips to the theatre and gala suppers."
He continous: "Fiera Milano Congressi caters for large scale conferences of an international calibre. Destination Milan, by implementing a permanent synergy with the city’s top venues capable of effectively meeting the needs of a market sector made up of events of no more than 500 delegates but which nonetheless represent 70% of the global conference market, will enhance what the city has to offer, putting to use – for the benefit of all and with a substantial return for the city’s economy– many areas of potential which are only partially exploited today”.
Destination Milan therefore springs from the desire to meet a specific market demand: publicising the fact that Milan is fully equipped with organised conference facilities at the service of the organiser and capable of offering economic and organisational benefits.
Since 2002 with MIC – the Milan Convention Centre, Fiera Milano Congressi has created Italy’s leading conference centre, propelling Milan into the closed circle of cities favoured by meeting planners as venues for large-scale international conferences. And it has shown that this activity can be profitable.
Now, with Destination Milan, Fiera Milano Congressi - which has up to now managed a total of four conference centres (MIC – Milano Convention Centre in fieramilanocity, the Stella Polare conference centre in fieramilano, Spazio Villa Erba in Como and MoMec – Montecitorio Meeting Centre in Rome) and the major hotels of Milan will be working together at the service of their native city: Milan.
For more information, visit www.destinationmilan.it
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