Dusit International affirmed its commitment in attracting the uk and european mice market by joining the Thailand Convention and Exhibition Bureau (TCEB) at IMEX tradeshow to promote thailand as the best meeting destination in asia.
“The meetings, conventions and incentives market is a priority market for Dusit International and we know companies need even more incentives to keep their training and meeting schedules on track in 2009."
"Not only will our MICE marketing efforts focus on the short haul intra-regional markets, but also on the long haul MICE market, especially from UK and European countries such as Germany, Spain, and Scandinavia."
"In a global financial market downturn, it is the companies that proactively train, implement team building events and meet to strategise, that will be best prepared for the return to stronger revenues and growth cycles."
"We believe our attendance in IMEX will help stimulate MICE business to our properties in Thailand, the Middle East, and Philippines,” said Mr. Simon Burgess, Global Director of Sales, Dusit International.
In support of Dusit’s MICE strategy, the company has launched the Meeting Planner Gift Collection 2009 with additional benefits for the company and for the Meeting Planner.
The package is promoted through a vast range of marketing and e-marketing campaigns as well as international tradeshows such as AIME in Melbourne, IMEX in Frankfurt, EIBTM in Barcelona, and others throughout the year.
In order to support the government’s policy to enhance Thailand’s image and improve investor confidence, TCEB is leading a team of MICE operators to IMEX 2009 in Germany. This global event will attract over 3,500 exhibitors from more than 150 countries around the world.
This year TCEB has made extensive use of e-marketing to help MICE operators, and will join the Thai pavilion at IMEX to take advantage of this excellent opportunity to promote Thailand’s potential and readiness as a top regional MICE destination, said Ms. Malinee Kitapanich, Meetings and Incentives Director of TCEB.
“In regards to overall picture of Thailand’s MICE market for 2009, we estimate that MICE revenues for the year will reach THB 41 billion, with a total of 500,000 MICE visitors,” added Ms. Kitapanich.
For more information, visit Dusit International
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