This week four Noordwijk hotel directors shared a bed for one night only.
Joost van Beek (NH Conference Centre Leeuwenhorst), Eugène de la Croix (Palace Hotel), Stephan Stokkermans (Grand Hotel Huis ter Duin) and Jaap Liethof (Hotels van Oranje) crept fraternally under the covers to fire the starting pistol for the "Noordwijk Nights" campaign.
The campaign is an initiative from Noordwijk Marketing.
The Dutch seaside town has for some years been able to boast being the “second conference place in the Netherlands”.
Noordwijk Nights intends to strengthen this position and attract more attention to the town. Collaboration is a keyword in this process.
Four seemingly competing hotels are working together closely in this campaign to offer their business customers free overnight stays in a hotel of their choice.
Lars Flinkerbusch, director of Noordwijk Marketing: “The hotels do of course have their own marketing & sales policy. But fortunately they’re also aware of the strength of a communal interest: Putting Noordwijk further in focus. The hotels are working hard together to achieve this mission”.
In concrete terms the campaign translates into the fact that between 1 November 2009 and 1 April 2010 any meeting, conference, event or other get together booked at one of the four Noordwijk hotels will receive free Noordwijk Nights (overnight stay) vouchers for the next meeting.
The number of nights depends on the booking value for the meeting, as type of savings scheme.
The client is able to determine at which hotel the vouchers for the overnights stays can be exchanged.
Flinkerbusch: “Noordwijk is a pioneer in destination marketing. We are truly involved in reinvigorating the town. As far as we know we are the first conference destination in Europe to establish a collaboration of this nature."
"We anticipate a rise in bookings to follow from this campaign and want to continue surprising meeting and event planners in the future. Furthermore, at this stage it is generating a lot of energy and ideas for continuing collaborations”.
For more information: www.noordwijknights.com or www.noordwijk.info
Image: From left to right; Eugène de la Croix – Palace Hotel, Joost van Beek – NH Conference Centre Leeuwenhorst, Stephan Stokkermans – Grand Hotel Huis ter Duin
and Jaap Liethof – Hotels van Oranje.
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