DBD Media, a search engine marketing specialist, has been appointed by De Vere Hotels, Resorts and Venues to manage its integrated pay-per-click (PPC) advertising and search engine optimisation (SEO).
The appointment follows De Vere’s decision to merge its three key business areas and their previously individual websites into one as part of its online marketing strategy.
DBD Media has been tasked with driving qualified traffic and online bookings and enquiries across De Vere’s entire portfolio, having successfully managed PPC advertising for De Vere Venues.
Nickie Holland, E-commerce and CRM Manager, comments: “We considered it essential to partner with a search specialist rather than a full service agency that is just offering search as another string to its bow."
"Having worked with DBD Media for our Venues business, we were already impressed with the team’s flexibility, responsiveness and brand engagement. This, coupled with their wider industry experience, means we have every confidence that they will be able to make our new, combined proposition a success online.”
Nigel Muir, managing director, DBD Media, adds: “Search is extremely important to De Vere as the business intensifies its focus on driving online bookings and enquiries, and it understands that running tightly integrated PPC and SEO is key to success."
"By managing search for all three strands of the business through a single specialist, De Vere will see profitable growth in their online business through a more coordinated approach, and will also benefit from cost savings as duplicated search listings are removed.”
For more information, visit DBD Media
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