Liverpool’s award-winning, eco-friendly Arena and Convention Centre plans to help event organisers to measure ROI and maximise event spend at the venue with a new initiative, Keep Meeting.
The campaign, which will be unveiled at IMEX in Frankfurt, supports Visit Britain’s ‘value’ theme for the show this year.
Jacquie Rogers, BT Convention Centre’s General Manager at ACC Liverpool, said: “The aim of the campaign is to assist organisers to demonstrate ROI within their own organisations and to offer maximum-value service to planners holding events within our venue."
"In the current uncertain economic climate, external costs are under increasing scrutiny to ensure that any spend is delivering a real return, leading in some cases to a knee-jerk reaction with event budgets cut or cancelled altogether."
"With the Keep Meeting initiative, we are supporting event organisers on two levels: offering practical guidelines to help clients measure event ROI; and providing a range of added-value services and quality delivery within our venue.”
Details of the guidelines and added-value services to be provided under the Keep Meeting scheme will be unveiled at IMEX. Event organisers can register their interest by emailing pamela.carroll@accliverpool.com. ACC Liverpool is exhibiting on stand F360.
Image: ACC Liverpool
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