Visit Chester & Cheshire have this month launched their show reel, which demonstrates to event buyers what the destination offers to delegates.
Designed to reflect the diversity of the business tourism offering, the one minute video clip develops the current numbers campaign adopted by Visit Chester & Cheshire in 2009, incorporating unusual facts and figures about the region, its venues and accessibility.
Fiona Brown
, Business Tourism Account Manager at Visit Chester & Cheshire comments: “We are really pleased with our new show reel, which will be used as a marketing tool for the destination at a number of exhibitions in 2010 and through our e-marketing campaigns."
"Following on from our successful ‘numbers’ advertisements, we hope this helps buyers to visualise the benefits of Chester and Cheshire and encourages them to hold their next event within our diverse region”.
John Lowe, Director of the Liverpool based graphic design agency Bolland & Lowe adds: "We have designed the current digital media campaign for Visit Chester & Cheshire to highlight the key business tourism features of the region."
"We are pleased with the results of the campaign, particularly the show reel, as this enhances and supports the current print campaign which started in national press this year".
