Florence and Tuscany will show their congressual value to the eurepean markets with a July fully dedicated to sales mission and workshops for the Florence Convention Bureau (FCB).
There have been four appointments that were attended by the Director Carlotta Ferrari with the aim to promote the destination in Tuscany, for a total of more than 100 meetings with international buyers in the industry.
Two of these appointments are part of the task of FCB to promote the regional conference sector in the name of the 7 Tuscan Convention Bureaus.
These are the sales mission to London (July 6th to 7th) and Munchen (July 18th to21st), characterized by targeted meetings with prestigious buyers, organized by a consultant complany specialized in Corporate and Mice Industry.
Other promotional events attended by FCB were represented by the Moulden Marketing Workshop (July, 5th), held at Hedsor House, London, and the MICE Work-Net in Venice (July, 15th to 16th): meetings with similar programs, attended by associations, intermediaries and agencies buyers, venue seekers and other professionals from the MICE market.
