The Dynamic Tests Show Events (DETS), the promotional event organized in Florence from November 10th to 13th by the Dynamic Events consortium, in collaboration with the Florence Convention Bureau and Toscana Promozione was a huge success.
For the first time in Italy over 200 selected representatives of famous companies and event organizers have been involved in a series of "dynamic" activities.
The event was based in Piazza Ognissanti (Florence) with a tensile structure used as a reception, welcome & hospitality desk, press room, coffee station and briefing room.
The square represented the starting point of most of the activities: tours with car and motorcycles, tours to unusual places, tour in a Ferrari, racing dragon boat, quad tours and sailing regattas, including demonstrations of roadshows and special lighting, snow events and guided cultural tours.
It took place in three Tuscan Provinces (Florence, Siena and Lucca, the Versilia). The extension in this three provinces is partly a result of the agreement reached between Toscana Promozione (Tuscan Region) and Firenze Convention Bureau to assign to the consortium a leading role in the promotion of the Tuscan congressional destinations for 2011.
Carlotta Ferrari, FCB Director said: “It is the first time that Italy hosts this kind of promotional event, with multiple locations at the same time, increasingly long as wide an area, hosting more than 200 participants included 150 selected buyers active on the national market. Despite the complexity of the event, everything was done with efficiency and punctuality. Many Thanks to our precious partners for the support and their great professionalism”.
