In 2010, the Gdansk Convention Bureau (GCB) organized 4 trainings for business tourism leaders called The Tricity Academy of Business Meeting Organizers (TAOSB).
200 people took part in it. They were trained on meeting industry and destination marketing.
The main aim of TAOSB is to improve the knowledge and qualifications of meeting industry specialists and to increase the tourist attractiveness of Gdansk and Pomerania Region.
The Tricity Academy is addressed to all from the Pomerania region, who deal with organization of conferences, trainings, business meetings and events.
Trainings are organized within the project "Business tourism promotion as the trademark of Gdansk and Pomerania" co-financed by the European Regional Development Funds.
"The additional funds allow us to invite the international experts such as: Linda Pereira, Ulrike von Arnold or Mady Keup, who share with us their knowledge and experience."
"These are the only free trainings of this type organized in the Pomerania Region and a unique chance to gain knowledge about this still new and developing part of industry that business tourism is" - says Anna Gorska, CEO of Gdansk Tourist Organization / Gdansk Convention Bureau.
Some of the subjects covered during TAOSB:
How to manage the conference budget
- Experience of chosen European cities in getting business clients: examples of
- Vienna and Stockholm
- How to prepare the perfect bid
- E-marketing in hotel industry
- The most efficient ways to cooperate with venues, air lines and service providers in business tourism - examples of the European cities
- Integrated tourism offers for business clients.
The trainings are conducted in English. GCB offers simultaneous translation, catering, conference materials, certificates. Early registration is required.
"I try to participate actively in the meetings organized by GCB because the subjects covered during them give new quality and fresh approach to tourism and hotel industry; the speakers though are unique personalities who with real joy share their knowledge giving practical cases" - says Marcin Panek, Sales Manager, Radisson Blu Hotel.
"I have participated in all TAOSB trainings. Every one of them is the great opportunity to exchange experiences and views with the international experts. Interviews with them are being published in our Expert Section" - says Jarosław Marciuk from Inspiros Consulting Group.
"One of the interesting subject was trends in meeting industry, changes connected with technology development and new style of life. The added value of trainings is the possibility of networking with hoteliers, PCO"s and others".
Many of the TAOSB speakers came to Poland for the very first time. GCB gives them the opportunity to explore the city and region. Thanks to that they get to know new conference destination and are able to promote it abroad.
All TAOSB presentations are available on: www.gdanskconvention.pl.
GCB will continue trainings in 2011. The next one is taking place on February 9th. The speaker will be Tom Hulton, IMEX Director of International Liaisons.
