An expert article recently published by INCON explores the value of digital content as a sustainable source of revenue generation as associations strive for new ways to strengthen their field of specialty, offer state-of-the-art member services and seek out new income opportunities.
Authored by Inge Hanser, INCON Co Chair and Managing Director of CPO Hanser Service, the article highlights the potential of the digital assets of an association congress, including presentation webcasts, speaker slides and electronically submitted abstracts, as scientifically valuable material for long-term use in continuing online educational activities and explores how associations can optimally cash in on its digital content.
"By establishing a focused approach towards a unified web-based educational platform to channel the Continuing Education activities of its members, an organisation can significantly strengthen its whole field of specialty" commented Inge Hanser.
A complete copy of the Expert Article is available on www.incon-pco.com
