The Exhibition and Events Association of Australasia (EEAA) has seen Diversified Exhibitions and Reed Exhibitions upgrade their association membership to platinum, whilst Exhibitions & Trade Fairs has been welcomed as a new gold partner.
“The extended support from organisations such as these helps fund important projects and serves to further enhance EEAA’s commitment to the exhibition industry,” said Margaret Crichton, General Manager, EEAA.
“Platinum and gold strategic partnerships assist EEAA in maintaining its program of industry research, aid in the launching of new lobbying initiatives to reach key government and industry decision makers and help to extend the Got a Passion? marketing campaign to a broader audience.”
Got a Passion? was launched last year to encourage exhibition participation and lift the profile of the exhibition industry and its power as a marketing medium. The website contains an interactive calendar detailing the year’s upcoming exhibitions and events, as well as a series of information booklets developed to encourage exhibition participation and drive successful outcomes.
“The level of support provided by our Platinum and Gold members enables EEAA to keep strengthening the exhibition industry as a whole and promote the benefits that face-to-face marketing in the form of exhibitions offer over other forms of promotion.”
EEAA also welcomes back Platinum partners Sydney Showground, MCEC, SCEC and Gold partners Agility, BCEC, Info Salons, Moreton Hire, PCEC, Rosehill Gardens Event Centre.
For more information, visit EEAA
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