The Professional Convention Management Association (PCMA) launched their 2011 updated Certified Association Sales Executive (CASE) online course.
The newly updated CASE Online Course™ was developed and enhanced to help busy sales executives fill their association knowledge gaps and arm them with new tools to unlock doors to key decision makers.
The course consists of 10 building block modules that systemically build the participant’s knowledge of association management, enhances business acumen and ultimately prepares them to strategically align their products and services with association customers.
The CASE Online Course™ is an online, interactive, self-paced, certificate course.
According to Deborah Sexton, PCMA’s President and CEO “the updating of the CASE Online Course was an important, twelve month, PCMA endeavor. We harnessed the knowledge and insights of our industry sales and association luminaries to ensure participants have the most relevant skills and tools to become valued resources to each of their customers.”
The course culminates with participants taking their collective association knowledge, building an account plan and presenting consultative presentation to their chosen association customer to demonstrate newly acquired expertise.
CASE Online Course™ participants are awarded a certificate and 7 CEUs upon successful completion of the 10 modules.
Benefits of CASE participation includes:
- Enhances the ability to sell meeting products and services
- Prepares the participant to connect with their customer at a more professional level
- Assists with understanding issues and obstacles involved in the interaction
- Educates the participant on how to identify trends in the association marketplace
- Amplifies the ability to develop long term relationships and build brand loyalty for the individual and their organization
- Elevates the participant’s positioning as a resource for every association's important meetings and events
Upon completion of the CASE course participants will obtain their CASE post-nominal designation. (The title and designation may not be used to imply that the participant or their organization is certified or accredited. The designation “CASE” is a trademarked property and its use is subject to approval by PCMA.)
Pricing for the CASE Online course will be $695 USD for PCMA members and $795 USD for non-members and can be immediately accessed through the PCMA website at the following link pcma.org/CASE.
