The International Special Events Society (ISES) has announced the general session speakers for ISES Eventworld® 2011.
General Session Keynote Presentations:
Designing “Live Branded” Meetings - Don Neal, Executive Vice President and CEO, Leading Authorities Inc.
An internationally renowned marketing thought leader, teacher, and practitioner; Don Neal brings Madison Avenue to Main Street. He has spent a career dedicated to the art and science of persuasion.
From strategic communications, branding, advertising, and live branded media, he delivers aggressive and progressive marketing solutions to global brands such as Mercedes Benz, Marriott, Lowes, Allstate, ExxonMobil, and Microsoft.
In his work, Neal is relentless in achieving message relevance, media precision, and accountability for results.
Demystifying Virtual Events - Kathy Sulgit, Director, Global Events and Operations, Cisco Systems, Inc.
Virtual Events are becoming a standard across major corporations, and the lines between physical and virtual events are becoming blurred. Will every event in the future be hybrid?
Hear from one of the industry leaders in Virtual Events. Kathy’s team at Cisco has produced hundreds of virtual events over the past 4+ years.
She will demystify virtual events, addressing key questions that include:
- How do you define a virtual event?
- What are the benefits of going virtual?
- Who will attend a virtual event – what audiences are they optimized for?
- Will a virtual event cannibalize my physical event?
- How do I define success and what metrics can I track?
Transitioning from Event Marketing to Experience Marketing - David Rich, Senior Vice President, Program Strategy/Worldwide, George P. Johnson
David Rich is the Senior Vice President, Program Strategy Worldwide at George P. Johnson, one of Advertising Age’s “Top 25 Global Marketing Agencies”, where he leads GPJ’s global Program Strategy practice.
He is recognized as an expert in the areas of strategic campaign design; the application of event marketing towards organizational objectives; program measurement; and the role of experience marketing in integrated marketing communications.
In his role as the leader of a worldwide team of marketing strategists, he collaborates with premiere organizations ranging from technology and automotive to financial services and healthcare in both mature and emerging markets to help them increase ROI while reducing costs.
ISES Eventworld® 2011 will be held August 4-6 in St. Louis at the Union Station Marriott. The educational conference combines tailored industry education with the actionable tasks attendees can implement in their business immediately.
Attendees will gain a wealth of knowledge, hone professional skills and network with industry peers during three actionpacked days of industry specific education.
With a variety of educational offerings, the ISES Eventworld® education is designed to help the attendee find the sessions that fit their needs. Be prepared to be stimulated, motivated and inspired.
Visit http://ew.ises.com for all ISES Eventworld information.
