Alejandro Verzoub, President of AV Business & Communication (AVBC), a Full Service Incentive & Marketing Company operating in Argentina and main cities of Latinamerica, was elect President of the Society of Incentive & Travel Executives (SITE Global) for 2012, after a career over 10 years where he held several executives charges in the association.
He participated as a speaker together with featured international specialists at the SITE China annual Conference 2011.
Over 150 professionals of different cities of China and Hong Kong were present at the Marriott City Wall Hotel,
Alejandro Verzoub delivered the presentation; “Motivational Events: Who said that imagination is the limit?", based on examples of experiences on motivation and the different cases of successful incentive trips/travel,
The focus of this lecture was to illustrate the endless possibilities offered by these tools not only to motivate but also to increase loyalty at internal and external channels.
The Argentine specialist took advantage of this visit to China to get familiar with the main attractions of the Beijing Area in preparation for the SITE International Conference to be held on September 2012 in this city.
Another important new is the opening of the South America chapter with Alejandro Verzoub as the leader including over 45 professionals from Brazil, Colombia, Argentina, Chile, Uruguay and Peru.
“We believe that by the end of the year we will double the number of members in South America and this region has enormous potential for professional development of non-monetary incentives and it is necessary that our colleagues can access to first class education and good networking opportunities " said Alejandro Verzoub.
