India - the second most densely populated country and the most densely populated democratic state in the world - displays an extremely positive economic development.
For this reason, the event and entertainment industry is experiencing an exponential growth there.
The Event & Entertainment Management Association (EEMA) is a registered non-profit body of agencies, companies, associations and institutions which provides a platform for this booming industry.
From 9 to 12 July 2009 the eemagine, the first live-marketing convention in India, took place in Jaypee Agra.
At the opening of the convention, the over 400 participants listened intently to the keynote speech by Colja Dams, broadcast live from Wuppertal, Germany.
Colja Dams, managing partner of the VOK DAMS GRUPPE, one of the international leading agencies for events and live-marketing, recognized the potential for events and live-marketing in booming business locations at an early stage.
This is why for his speech "A Global Perspective of the Experimental Marketing Industry", he could resort to the experience of VOK DAMS
with the establishment of the group's international locations VOK DAMS China and VOK DAMS Dubai.
"India is an interesting market for us," said Colja Dams, "we keep receiving enquiries from companies who want to increase their business activities in India especially in face of the current economic climate and, for this purpose, use the consulting service in live-marketing offered by VOK DAMS."
Currently, the VOK DAMS Institute for Live-Marketing is compiling a whitepaper which explores the business opportunities in the BRIC and Tiger States.
For more information, visit VOK DAMS or EEMA
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